expensive association label vs free of charge neutral label

The difference between
  1. association labels
  2. neutral label
is as follows:
  1. the association labels document the compliance to natural cosmetics standards and addition advertise the label in the market (at least Natrue and COSMOS).
  2. neutral labels do not make much advertise for the label, but seriously certify compliance with natural cosmetic standard (neutral standard covering all properties, but not mentioning any association in the standard)
 
A neutral label is the sheapest way to show the market, that your products comply. The association label are more expensive and advertise seems not to be too successfull at all.
 
We cannot grant you an association label like Natrue or COSMOS, because we only represent the
  • interestgroup of cosmetics and detergent applications
But you pay only a small amount, to receive license to use our label and you do not pay membership fee for an association.