Bio active controlled natural cosmetics effectiveness
The new generations of consumers are returning to the real reasons for buying cosmetics:
- skin care
- maintaining good skin condition
- and reducing skin malfunctions
Modern natural cosmetics experts are therefore not limited to the distinction between pure natural cosmetics and „near-natural“ cosmetics or the subtleties in the differences in the fee labels on the products. These make no statements about the product quality with regard to effect, effectiveness, appearance and care character.
When developing new products, modern natural cosmetics experts use the traditional knowledge of plants. In addition the knowlegand is supplemented with knowledge from basic research in natural product chemistry, advanced analysis methods and knowledge of the influence of natural substances on skin structure and skin functions, worldwide raw material sourcing, modern manufacturing technology and comprehensive quality control. So much more knowledge is available for modern natural cosmetics 4.0.
Modern natural cosmetics with the extensive active ingredient resources of nature, of which more than 45,000 natural substances from the secondary metabolism have been known and identified to date (Irchhaiya 2015), offer an infinite range of active concepts for innovative natural cosmetics. The natural cosmetic 4.0 is therefore far superior to the limited selection of conventional cosmetics.
The international manufacturers‘ association ICADA will raise awareness of the diverse possibilities of modern natural cosmetics and the real reasons for buying natural cosmetics such as effectiveness against skin diseases, skin care and maintaining good skin conditions on the market, in retail, in the media and among consumers. High-quality products are no longer equated solely by highlighting the fee label, or are even rejected by retailers due to the lack of a fee label, or are ignored due to the lack of knowledge of the quality distinction. The individual quality should be estimated again and high-quality products should not be reduced to the purchase of a fee label.