Certified natural and organic cosmetics platform for the natural and organic cosmetics community

clean beauty clean products standard

 Clean beauty clean products standard

ICADA quality label „Clean“


Modern consumers are no longer satisfied by the natural origin of cosmetic raw materials, especially since it becomes known, that natural raw materials also have a toxicological profile. Consumers nowadays expect „harmless“ and „non-toxic“ cosmetic products (what they have always been).

To fit modern consumer`s demands, it is not necessary anymore, to offer certified natural cosmetics and pay for label-licenses. Media and interested stakeholders call out the new product category „clean beauty“ or „clean products“. The trend is in the world and rolls out.

The movement is coming just in time for some cosmetics companies, because on July 1st, the technical document of the „claims regulation 655-2013“ became effective and made advertising with

  • „free from…“

almost impossible. Therefore a new product category covering all „free from…“ claims is very welcome. We confirm, that we do not share this attitude.

Health and well-being, safety and sustainability and of cause „free from animal testing“ are now the keywords in focus. The interested consumer buys products that contain no critically considered raw materials and expects animal welfare. Therefore the conscious consumer informs himself in the web about „critical raw materials“ and resulting products that meet this quality requests.

  1. To save consumers from wasting time for the search of „clean beauty-“ or „clean products“-cosmetics on the thousands of websites listed bei Ecosia (the search engine, which plants new trees financed by advertise sales)
  2. to avoid Babylonian confusion, cause everybody has a different vision of „clean“
  3. to avoid, that this hidden „free from…“ trend leaves the scope of serious cosmetics,
  4. to avoid white-washing
  5. to support serious companies

the  ICADA-teamleader standardized a new trend (like he did 1997 for natural cosmetics) and generated the quality-label „clean“ and the corresponding standard

„Clean“ stands for formulations avoiding substances from the ICADA blacklist.


The ICADA standard „clean“

All cosmetic products that do not use substances from the ICADA blacklist can, when registered here, be granted the license to use the ICADA quality label „clean“. To do this, label users only have to confirm, that no substance of the blacklist (click here) has been formulated into the product by presenting the product INCI (no expensive certification procedure- or -costs, no formula- disclosure). In addition, a written confirmation will be required that the registered product does not contain any substance from the ICADA blacklist.

The ICADA blacklist

We have collected nearly 5000 positions of controversial discussed raw materials on the  ICADA blacklist. We confirm, that we do not share the qualifications for a blacklist, as the case of parabens compared with natural cosmetics ingredients proofed. Anyway, if none of these raw materials is applied in the labeled product, the product is qualified for the licence to use the quality label „clean“.

The ICADA blacklist is a dynamic list and is kept up to date. Please contact us at mail[at]icada.eu, to inform us about

  1. substances that also belong on the blacklist
  2. substances that do not belong on the blacklist

along with peer reviewed literature that documents your opinion.

Licence fees

The label licence is free of charge in 2019 and costs for every following year 50 EUR per product. ICADA charges only 20 products (maximum 1.000 EUR) Each additional product is free of charge. Membership is mandatory.

Copyright ICADA VII/2019